The Keynote

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Here’s a guy who could command a stage.

Last night I watched Danny Boyle’s film about Steve Jobs and was so gravely disappointed that the bio did not take us as far as the 2007 keynote speech that launched the iPhone into my life.

Yes, I’m convinced that the iPhone was invented just for me — so that I can more effectively ignore phone calls while I listen to music. The “Ignore Call” option is like a lifeline that gets thrown out to me every time my phone rings. (How badly does Rogers really want to talk to me, anyway?)

But that’s just the introvert in me. The presenter in me goes apples over this Steve Jobs speech, this keynote address. It almost has as much lasting power as the phone itself. I’ve been at several conferences where it’s been touted as one of the greatest pieces of corporate storytelling ever, and it continues to resonate.

You can watch the entire speech here, but my favourite moment (everyone has one) is when he uses the phone, turns it sideways and scrolls through album covers. When I first saw that, it was, to me, a science-fiction dream came true. And his presentation of it was spellbinding.

This is a perfect example of showing, not telling, and bringing a product to life. When you’re delivering a keynote, it’s pretty easy to fall into the onerous practice of description. When you have the opportunity to demonstrate an innovative product, to show us how it works and how it will change our lives… well, it’s like magic. Suddenly a new world comes to life before our very eyes.

And to take you through the magic of the speech, its “secret structure”, I’m happy to share with you a TEDx talk by another presenting hero of mine, Nancy Duarte.

Just ignore your phone while you watch it…

What Would Elmore Do?

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What would Elmore Do?

I have learned to ask myself this question whenever I write myself into a corner, or run into a writer’s block, or simply can’t think of something darkly clever to say. I just try to figure out what Elmore Leonard would do, and it all seems to go down like a shot of Bourbon on a warm, sunny day.

I understand that writers for the TV show Justified were made to wear bracelets with the letters WWED – to remind them of the show’s great inspiration, and the creator of the character Raylan Givens. This was a very good idea, because Elmore Leonard made it very easy for you to know exactly what he would do. His 10 Rules on Good Writing should be in reaching distance of anyone writing anything… ever. What’s more, the principles apply to the art of presenting — especially given that storytelling is so important.

Two rules I feel are especially applicable:

  • Never open a book with the weather
  • Leave out the part that readers tend to skip

Applied to presentations — avoid clunky, cliched openings. They’re boring and we all know what it’s like outside. And, cut out the parts you wouldn’t sit through yourself. That’s when people tend to fall asleep.

And, if in doubt, listen to the master himself:

If it sounds like writing, I rewrite it.

Wipe the slide clean and start again. Otherwise you’ll just be forcing an unwilling audience to sit through your weather-laden, bullet-ridden monologue. And in the words of Raylan Givens… “I think I’d rather stick my dick in a blender.”

Here are a few more tips from Elmore Leonard I found on SlideShare.

7 Sexy Slides You Must See!

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I know you’ve done it. I’ll grant you, probably with a little trepidation and maybe a touch of guilt. You’ve landed on a website and clicked the link that promises “7 photos of naked celebrities you don’t want to miss!” The lists abound these days and they always seem to have an arbitrary number that suggests they are exclusive — like there really are only 7 naked celebrities you want to see. The 8th was most likely going to be Harvey Keitel, and we’ve all seen that one quite enough, thank you. Of course 6 would not have been enough, because they’d have had to cut Jennifer Aniston, and really isn’t that the reason we clicked it in the first place?

So, you see, these numbers are absolute. There really are 24 overweight celebrities who need’t take another bite, and there are 15 celebrities that look exactly like another celebrity!

Actually… there are 30 of those.

Anyway, when you’re done googling the two lists I just referred to, I’ve decided to capitalize on this age of list sharing and bring to you something special. It’s special, because it’s not about the rich, famous and fat. It’s about you.

I know you have what it takes to be a great presenter, and I’ve put together some slides to demonstrate this fact. Now, I did have the help of one particular celebrity — a little girl that is well known around Riverside in Toronto. She’s my Boston Terrier. She’s Luna, the Tuna. Luna would like to demonstrate to you 7 reasons why you are a strong presenter.

Simply Beautiful

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It’s not easy being beautiful.

With all the clutter, the noise, and the chaos it’s difficult to find beauty or to truly ingest it. And yet, when we do, when we really find ourselves appreciating something artful, it’s usually in moments of peace and mental solitude.

Paintings in an art gallery are hung separate from each other, often isolated on their own wall, with nothing but white behind them. White space allows us that freedom and clarity… it gives us a visual break from an oversaturated muddle of data.

When preparing for a presentation, whether you’re designing slides or writing speaking notes, this is a good principle to keep in mind. Think of how many presentations you’ve sat through, staring blankly at a screen crammed with information — as if jamming it all onto one slide will make it easier for you to understand.  The truth is, you’ll likely consume none of it, and leave the room wanting to vomit.

NOTE: I’m not suggesting you do this, but… when necessary… vomiting in the room at least, if nothing else, sends a strong signal to the presenter. 

Nancy Duarte, in her book Slideology, suggests that whitespace gives us “visual breathing room”, that it is as much an element of a slide as titles, bullets and diagrams. “In large part, the use or misuse of whitespace determines a slide’s effectiveness… it’s okay to have clear space — clutter is a failure of design.”

I also like Garr Reynolds‘ comparison to a Zen Garden – a space designed to clear your mind and give you focus and clarity. If you have a striking image that conveys a message, having it surrounded by empty space will give it prominence and lead the eye.

My advice is to pay attention to the things that strike you, that you find beautiful, that elicit an emotional response and bring you pleasure. Think about why you love them, how you see them, and what made you notice them in the first place.

If you visually ingest beautiful design, you will be able to output beauty. But it takes study and contemplation of what makes those things beautiful.

I want to avoid saying that I’m beautiful because I’m simple… because… I’m very, very complex…

But, I will say this…

Simply beautiful is beautifully simple.

Show Me You Love Me

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It really doesn’t matter how many times you tell me — you can say it over and over again — it won’t make any difference. You need to show me you love me. You need to prove it.

Valentines Day is the perfect time, not just to treat your lover to a fresh bunch of flowers that will just wither and die, but to practice the old adage… show, don’t tell.

This is something I learned in theatre school. Exposition is boring and it doesn’t tell the real story. For example, shouting “I love you” as you walk out the door and head on down to the pub for a beer will not exactly resonate as a show of affection. Whereas, perhaps, tying your girlfriend down with silk ribbons and lathering her with liquid chocolate and then…

Okay just forget I said that. You get the picture.

Or do you? If you do, it’s only because I used an example that appeals to your senses. It’s visual, and tactile. It shows, doesn’t tell. Whether expressing your deep burning love for your partner, or trying to convince a client that you really do care, this is a very important principle. It matters, both in the bedroom and in the boardroom. Just be careful not to mix them up…

And by the way, if you’re trying to win my affection, nothing quite says “I love you” like a vodka martini.

The King and Queen of Symbols

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The second you see this photo, I know exactly what runs through your head. You can hear the words as if they’re being spoken directly in your ears. “I have a dream.” Martin Luther King, Jr.’s words echo throughout one of,  if not the best example of a speech that resonates in the history of public speaking. Add to that its persuasive impact — a world wide movement that literally, significantly and powerfully changed the world — and it’s worth all of the attention and analysis it continues to receive.

And… it’s received a lot! It’s worth even more. Watch the speech, then check out some of the great breakdowns on how it was structured, why it resonates and what gives it its persuasive power. Andrew Dlugan from Six Minutes gives a great breakdown of the speech with 5 lessons learned, and Nancy Duarte provides a “sparkline” that you can follow while listening.

What I love most about the speech is the consistent weaving of evocative imagery throughout. Besides the obvious — the repetition of his dream that the world can be a better place, that what is does not have to be — there are other incantations of palpable metaphors. “Drinking from the cup of bitterness and hate” is a biblical reference that instantly connects the audience to a deeper meaning, and my personal favourite is a spin on Shakespeare’s Richard III:

This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality.”

Symbols work. They connect, they transform, they resonate. A recent, very powerful example is Beyonce (whom I’ve been told is now referred to as Queen Bey… the Queen to Martin’s King) and her performance at that football game. The berets, the big “X”, the Black Panther salute — all subtly couched in a wildly entertaining dance routine — continue to incite reaction. Even the negative response from some of the world’s smaller minds serves to prove that symbols can be more powerful than words. Interpret them as you will, you cannot deny that they evoke passion and force people to ponder upon their meaning.

Obviously, not every presentation is going to have the scope or the lasting world impact as Martin Luther King, Jr., but we can still look to him for guidance. The man who convinced the world that we can build a better future, who gave us hope that the world could be a better place, also gives us a shining example of how to engage people and inspire them to achieve impossible dreams.

Winning Made Easy

My favourite moment in yesterday’s otherwise “dullfest” of a Super Bowl, was the broadcaster’s quote:

I know it’s only the first quarter, but take a look at this pie chart!

Because, who doesn’t want to look at a pie chart in the middle of a football game? Still, the chart did have a purpose — it was to show you that one team was clearly getting a larger slice of the plays, and the other was bound for an empty-crust defeat.

It occurred to me, that coaches of sports teams must become great presenters if they have any hope of success. The ability to convince a group of overpaid (and vastly overfed) NFL stars that your way is the best way — the team’s best chance of winning — is not easily come by. The locker room, like the boardroom, is a battleground of persuasion. For example, here we see that the O’s have the clear advantage over the X’s, as they understand their roles and what they are supposed to do. The X’s are just standing there… wondering why they don’t get any pie.

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My advice when talking strategy — keep it simple. Overcomplicating a plan will lead to fumbles, incomplete passes, and a lot of people tripping over each other. If you’re using slides to demonstrate your strategy, sometimes a minimalist approach will help clear away the confusion and keep people focused on the task at hand.

And with that, I give you my personal strategy to win at football, one we will no doubt see deployed at Super Bowl LI.

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