There’s an astronaut saying: In space, “there is no problem so bad that you can’t make it worse.”
These words launch Chris Hadfield’s excellent TED Talk about facing your fears and overcoming challenges to personal exploration. His description of finding himself completely blind during a spacewalk reminds us that our meagre earthling troubles aren’t so colossal after all, and maybe achievement is more within our grasp than we thought. He actually makes me think, hey, far out, I can go to space too!
This is the power of persuasion, because let’s face it, I get dizzy on a treadmill. I’m not going to space any time soon.
So, what makes this presentation, this moon-aged daydream, so powerful? Sure, he’s got a fabulous tale to tell, he’s one of the smartest people in the world, and he’s clearly an accomplished speaker — but what it comes down to is simple craftsmanship. The art of a well-structured presentation is all it takes to convince us that anything is possible.
When you watch the video below, take note of a few things:
- Visual imagery: the use of photographs shot from the space station are awesome, they tell a story in themselves and entice an emotional response from the presenter. The reaction becomes a shared experience that the audience takes part in.
- Connection to real experience: He knows that nobody in the audience has been to outer space, so he relates his fears to something we will understand. Yup, spiders. Not spiders from Mars, but spiders that crawl into our beds or spin webs on our doorways. This, we relate to and it makes his argument easier to follow.
- Personal story: he not only describes the scientific facts of his journey, but all the emotions that go with it — what he thought and what he felt, and how he was able to overcome his fears in extremely trying circumstances.
These are all elements of a great presentation, and you do not have to walk among the stars to pull it off.
Granted, anytime you can wrap up your talk by singing a little David Bowie… you’re doing just fine.