I’ll follow you to the ends of the earth. Or, at least to the nearest pub. Anywhere there might be whisky, you can count on me to be close behind. Otherwise, you may have to work for it.
Well, you should work for it! Leading people is difficult — but following a leader without vision is the hardest thing in the world. If we can’t see the torch through the fog, we’re not necessarily going to be with you when you arrive.
Last week, I participated in a webinar led by my presentation hero, Nancy Duarte. Her Vision Talk webcast focused on the need for leaders to communicate their organization’s vision with effective persuasion. It can mean the difference between having a team of inspired co-travellers or a bunch of disengaged staff who’d rather follow a lemming off a cliff.
“Where there is no vision, people perish. It’s amazing, the power of hopelessness.”
The webinar, which you can see here, outlined the value and benefits of holding an annual “Vision Talk”, where leaders light the flame and show their teams where they’re heading and, more importantly, why they’re going there. She describes leaders as “torchbearers”, and the teams that follow them as “co-travellers”. What I found most interesting was the notion that, as a leader, even if you see clearly the opportunity ahead, your co-travellers will also see the barriers, the hazards, the risks and dangers.
It’s an important lesson, and one I continue to learn. As a leader, I often feel like my team should be right behind me, all the time. After all, I’ve inspired them, right? “Remember that speech, back then, in the boardroom, you were all so excited!” Well, yes, but, that was a long time ago, and the road has gotten much darker since.
Sometimes people get so caught up in their own vision, they just keep going. They don’t look back. Co-travelers need constant engagement, every leg of the journey. Continued communication is key because otherwise all the negative influences, the fear and anxiety, will take hold and cloud the way.
Keep the torch lit and in sight, and whenever someone seems a bit lost, go back and remind them why they’re doing this, and how great it’s going to be a the end.
Otherwise you’ll arrive to find nobody else is there with you, and you’ll sit solemnly at the bar, drinking whisky.