The Keynote

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Here’s a guy who could command a stage.

Last night I watched Danny Boyle’s film about Steve Jobs and was so gravely disappointed that the bio did not take us as far as the 2007 keynote speech that launched the iPhone into my life.

Yes, I’m convinced that the iPhone was invented just for me — so that I can more effectively ignore phone calls while I listen to music. The “Ignore Call” option is like a lifeline that gets thrown out to me every time my phone rings. (How badly does Rogers really want to talk to me, anyway?)

But that’s just the introvert in me. The presenter in me goes apples over this Steve Jobs speech, this keynote address. It almost has as much lasting power as the phone itself. I’ve been at several conferences where it’s been touted as one of the greatest pieces of corporate storytelling ever, and it continues to resonate.

You can watch the entire speech here, but my favourite moment (everyone has one) is when he uses the phone, turns it sideways and scrolls through album covers. When I first saw that, it was, to me, a science-fiction dream came true. And his presentation of it was spellbinding.

This is a perfect example of showing, not telling, and bringing a product to life. When you’re delivering a keynote, it’s pretty easy to fall into the onerous practice of description. When you have the opportunity to demonstrate an innovative product, to show us how it works and how it will change our lives… well, it’s like magic. Suddenly a new world comes to life before our very eyes.

And to take you through the magic of the speech, its “secret structure”, I’m happy to share with you a TEDx talk by another presenting hero of mine, Nancy Duarte.

Just ignore your phone while you watch it…

Hallo Spaceboy

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There’s an astronaut saying: In space, “there is no problem so bad that you can’t make it worse.” 

These words launch Chris Hadfield’s excellent TED Talk about facing your fears and overcoming challenges to personal exploration. His description of finding himself completely blind during a spacewalk reminds us that our meagre earthling troubles aren’t so colossal after all, and maybe achievement is more within our grasp than we thought. He actually makes me think, hey, far out, I can go to space too!

This is the power of persuasion, because let’s face it, I get dizzy on a treadmill. I’m not going to space any time soon.

So, what makes this presentation, this moon-aged daydream, so powerful? Sure, he’s got a fabulous tale to tell, he’s one of the smartest people in the world, and he’s clearly an accomplished speaker — but what it comes down to is simple craftsmanship. The art of a well-structured presentation is all it takes to convince us that anything is possible.

When you watch the video below, take note of a few things:

  • Visual imagery: the use of photographs shot from the space station are awesome, they tell a story in themselves and entice an emotional response from the presenter. The reaction becomes a shared experience that the audience takes part in.
  • Connection to real experience: He knows that nobody in the audience has been to outer space, so he relates his fears to something we will understand. Yup, spiders. Not spiders from Mars, but spiders that crawl into our beds or spin webs on our doorways. This, we relate to and it makes his argument easier to follow.
  • Personal story: he not only describes the scientific facts of his journey, but all the emotions that go with it — what he thought and what he felt, and how he was able to overcome his fears in extremely trying circumstances.

These are all elements of a great presentation, and you do not have to walk among the stars to pull it off.

Granted, anytime you can wrap up your talk by singing a little David Bowie… you’re doing just fine.